Toyota Prius Top-selling car in Japan and Green Car Succcess

Toyota Prius

Toyota Prius as the benchmark—especially when viewed from a global perspective. Ten years after hitting the U.S. market, and with zero government incentives for hybrids in place, Toyota sold 125,000 Priuses so far this year. Meanwhile in Japan—where fuel prices are higher and government incentives were in place until September—Toyota sold 297,500 Priuses in the first 11 months of the year. The year-to-date Prius sales in Japan, just below 300,000, means the Toyota Prius will break all-time Japanese records for annual sales of an individual model. Now Toyota Prius is the no. 1 selling car in Japan in November 2010 and continued 18th successive month on top. 

Week - 14 Segmenting and Targeting Markets

                                                  Market is people or organizations with needs or wants and with the ability and the willingness to buy. Toyota company make all kinds of cars for people need and want to buy. Toyota products are segmenting  markets which targets age, gender, income, ethnic background, and family life cycle. Example Toyota makes SUVS and VAN for the family and Lexus for the high income customers . Toyota Matrix are made for the teens. Toyota make Prius for environmental lover. Toyota Prius has the highest environmental impact. Toyota have campaign about the go-green earth and recommend their customer to buy Prius because Toyota believes that Prius owner save the earth and they gets same value of using the other cars.  

Toyota's engineer green campaign 

                           

Toyota Prius Voluntary Recall Campaign

Toyota has announced that over 650,000 of its hybrid Prius vehicles will be called in for a voluntary repair program to fix a coolant pump problem which may cause overheatin resulting in decreased engine performance. Over half the cars affected, which were manufactured between 2004 - 2007, are located in the US.  The manufacturer has used a different pump design since 2007,in the prius as well as its other hybrids.The problem isn't a safety issue and there have been no accidents or injuries. Toyota  will be informing all registered owners of the prius of the repeair program in early December, inviting them to visit their local dealership for a complimentary replacement part and repair. the part and labor is expected to cost the company $100 USD per vehicle.

Week - 13 Developping and Managing Products: Toyota Different Inventions of Violin Playing Robot

Toyota makes not only cars, they also make different products. Violin playing Robot is one of the example. It is not a new products of Toyota but it is showing Toyota makes some thing different than the cars.