Week - 13 Developing and Managing Products

Toyota had pioneered a new product development system. Toyota give a outline of how the system worked which are heavy-weight program management with strong team leaders, intensive horizontal communication across departments, and simultaneous engineering knowledge.The whole Toyota methods are the chief engineer, set-based concurrent engineering, the front-loaded development process, leveled process flow, rigorous standardisation of design, process, and engineering skills, etc – is clearly explained along with the philosophy behind the use of each technique.

Toyota Preparing Three Electric cars for 2012 Launch

IQ Electric Car

The Toyota  preparing three electric cars. those are Rav4 EV, IQ EV, and Plug-in version of Prius. Prius Plug-in Hybrids are now being driven daily in the U.S., Europe, and Japan. Commercial, government, and university fleets and individual drivers are putting this advanced Prius through its paces. Toyota is targeting 50,000 unit commercial sales in 2012 of this PHEV with a 14-mile electric range. Other side RAV4 will have an electric range of 80 to 110 miles using 30 to 40 kWh of Panasonic battery cells integrated into a Tesla pack – impressive for an SUV. The body will be built by Toyota in Canada, the drive system by Tesla in California, and the final assembly site has yet to be determined. In 2012, a stylish city car iQ-based EV will also be introduced in the U.S., Japan and Europe. Launch preparations call for road trials in Japan, U.S., and Europe starting in 2011. Launch in China is also being considered, with road trials planned for 2011.

Toyota Unveiled 4-layer All Solid-State Battery

4-layer solid-state battery

 Toyota has unveiled a prototype of its all-solid-state battery in Japan, a laminated cell measuring about 10cm x 10cm. The company is already actively engaged in the development of all-solid-state batteries and lithium-air batteries as next-generation batteries. The benefit of an all-solid-state battery is that in an ideal state, the lithium spreads faster than electrolyte, making it theoretically possible to realize a high output power. It's also worth mentioning that all-solid-state batteries are safer than organic electrolytes, which burn at high temperatures. Toyota has confirmed that the prototype battery can be used at a temperature of 100 degrees Celsius, something that existing lithium-ion rechargeable batteries using electrolytes are unable to do.

Airport Scanner pat down and Fed up

people are decided that November 24 is the day ordinary citizens stand up for their rights, sand up for liberty, and protest the federal government's desire to virtually strip us naked or submit to an "enhanced pat down" that touches people's breasts and genitals in an aggressive manner. you should never have to explain to your children, that remember that no stranger can touch or see your private area, unless it's a government employee, then it's ok. From ABC news said that 50% people are saying that TSL is going to far way and 54% people are opposed by frequent flayers. on the other hand, ABC news post poll 64% people are support and 34% people are opposed it. in my opinion, where is privacy question, and we can not control our privacy that should pat down.

Fig leaves under wear

In the TV. new and online said, you can cover your privacy with fig leaves under wear. Colorado inventor Jeff Buske claims he has the answer: scan-proof underwear. His strategically placed fig-leaf designs on his men's and women's briefs are made of a powdered metal that blocks the scan's rays, he explains. The thin, removable inserts conform to the body's contours, making it difficult to hide anything beneath—and the components don't set off metal detectors. It's not yet clear if the undies will fly with airport security. we will see tomorrow what is going to happen. is the airport scanner stop or we have to wear Fig leaves under wear.

Week - 12 Customer Relationship Management

                                                  
This is add explain you how Toyota take cares their customers and how they build customer relationship with the management. Customer relationship management is the ultimate goal of a new trend in marketing that focuses on understanding customers as individuals instead of as part of a group. Toyota has recalled its best selling models such Camry from market and also has stopped their production in USA and Canada. This has been done because of faulty accelerator pedals. This is an example of true customer relationship, where to give the maximum value to the customer, the existing models  have also been recalled and the customer will get the best fitted pedals. Toyota could have decided to go ahead with corrections with the new cars without bothering for the existing customers. By this Toyota has shown true customer relationship and also shown its care for existing customers. Normally you don't have to worry about customers after two years of selling the cars.

Toyota is Working to make Clear Ridio Channels

 Toyota motor corporation is working with clear channel radio media holdings inc, to make clear radio channel. It will be giving access to hundreds of clear channel radio stations in Toyota vehicles by 2011. Toyota wants their consumers get very good access to radio channel while they driving the Toyota vehicles. The vice president of advanced technology for Toyota motor corporation said,"personalization is important to our customers and delivering heart radio in the vehicles will allow our owners to customize their drive-time experience." It is important to vehicles owner that they could access radio channel and they could listen what they want.

2011 Camry Lease Specials Available at Toyota Dealers

Toyota Camry

 Toyota is giving spacial offer with the new cars. they want to sell more products to the customers. The Toyota is featuring lease specials on the brand new 2011 Toyota Camry.The 2011 Toyota Camry has been  redesigned with three available engines, including a gas-electric hybrid engine and a long list of comfort features and it leased for only $199/month. The 2011 Toyota Camry is available in five trims, the standard trim, then the Hybrid, LE, XL and SE trims. All trims are available at your Toyota dealers.

Week- 11 Integrated Marketing Communications

Toyota  is a very effective company at making quality products. The Toyota company must not only create products that the market needs but also find effective ways to inform consumers about its products.Toyota communicates with the consumer to put add on the TV, Internet, new papers, Magazine and all kinds of medias. Toyota also campaign to send the messes to customers. Toyota Motor company plans to market a new electric vehicle based on its IQ Ultra-compact car in 2012 in Japan. Toyota IQ will be basis of all-electric.Toyota marketing manager in Japan said, it is going to release in the United State. 

Toyota IQ Electric car

  Toyota motor company targets to growing national competition.The design emphasizes maneuverability, environmental friendliness, and maximized interior space. Six specific design factors contribute to IQ's minimal overhangs, forward windscreen location, maximized cabin space and overall compactness.

Week - 10 Product Concepts

The Toyota product offering, the heart of an organization's marketing program, is usually the starting point in creating a marketing mix. Toyota product is consumer products. Toyota generally products four brands. there are Cars, Trucks, Suvs & Van and Hybrids. Toyota is selling seven designs of cars, two kind of trucks, seven kinds of suvs & vans and three kinds of hybrid vehicles. Toyota all products provide exclusive design philosophy and development strategy. Toyota always concern about customers safety and satisfaction in a person or individual. Toyota wants to their customer satisfaction that's why they recall so many cars.