Week- 11 Integrated Marketing Communications

Toyota  is a very effective company at making quality products. The Toyota company must not only create products that the market needs but also find effective ways to inform consumers about its products.Toyota communicates with the consumer to put add on the TV, Internet, new papers, Magazine and all kinds of medias. Toyota also campaign to send the messes to customers. Toyota Motor company plans to market a new electric vehicle based on its IQ Ultra-compact car in 2012 in Japan. Toyota IQ will be basis of all-electric.Toyota marketing manager in Japan said, it is going to release in the United State. 

Toyota IQ Electric car

  Toyota motor company targets to growing national competition.The design emphasizes maneuverability, environmental friendliness, and maximized interior space. Six specific design factors contribute to IQ's minimal overhangs, forward windscreen location, maximized cabin space and overall compactness.