Week - 14 Segmenting and Targeting Markets

                                                  Market is people or organizations with needs or wants and with the ability and the willingness to buy. Toyota company make all kinds of cars for people need and want to buy. Toyota products are segmenting  markets which targets age, gender, income, ethnic background, and family life cycle. Example Toyota makes SUVS and VAN for the family and Lexus for the high income customers . Toyota Matrix are made for the teens. Toyota make Prius for environmental lover. Toyota Prius has the highest environmental impact. Toyota have campaign about the go-green earth and recommend their customer to buy Prius because Toyota believes that Prius owner save the earth and they gets same value of using the other cars.  

Toyota's engineer green campaign