Week - 12 Customer Relationship Management

                                                  
This is add explain you how Toyota take cares their customers and how they build customer relationship with the management. Customer relationship management is the ultimate goal of a new trend in marketing that focuses on understanding customers as individuals instead of as part of a group. Toyota has recalled its best selling models such Camry from market and also has stopped their production in USA and Canada. This has been done because of faulty accelerator pedals. This is an example of true customer relationship, where to give the maximum value to the customer, the existing models  have also been recalled and the customer will get the best fitted pedals. Toyota could have decided to go ahead with corrections with the new cars without bothering for the existing customers. By this Toyota has shown true customer relationship and also shown its care for existing customers. Normally you don't have to worry about customers after two years of selling the cars.