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| Toyota Prius |
Toyota Prius as the benchmark—especially when viewed from a global perspective. Ten years after hitting the U.S. market, and with zero government incentives for hybrids in place, Toyota sold 125,000 Priuses so far this year. Meanwhile in Japan—where fuel prices are higher and government incentives were in place until September—Toyota sold 297,500 Priuses in the first 11 months of the year. The year-to-date Prius sales in Japan, just below 300,000, means the Toyota Prius will break all-time Japanese records for annual sales of an individual model. Now Toyota Prius is the no. 1 selling car in Japan in November 2010 and continued 18th successive month on top.
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