Toyota Prius Top-selling car in Japan and Green Car Succcess

Toyota Prius

Toyota Prius as the benchmark—especially when viewed from a global perspective. Ten years after hitting the U.S. market, and with zero government incentives for hybrids in place, Toyota sold 125,000 Priuses so far this year. Meanwhile in Japan—where fuel prices are higher and government incentives were in place until September—Toyota sold 297,500 Priuses in the first 11 months of the year. The year-to-date Prius sales in Japan, just below 300,000, means the Toyota Prius will break all-time Japanese records for annual sales of an individual model. Now Toyota Prius is the no. 1 selling car in Japan in November 2010 and continued 18th successive month on top. 

Week - 14 Segmenting and Targeting Markets

                                                  Market is people or organizations with needs or wants and with the ability and the willingness to buy. Toyota company make all kinds of cars for people need and want to buy. Toyota products are segmenting  markets which targets age, gender, income, ethnic background, and family life cycle. Example Toyota makes SUVS and VAN for the family and Lexus for the high income customers . Toyota Matrix are made for the teens. Toyota make Prius for environmental lover. Toyota Prius has the highest environmental impact. Toyota have campaign about the go-green earth and recommend their customer to buy Prius because Toyota believes that Prius owner save the earth and they gets same value of using the other cars.  

Toyota's engineer green campaign 

                           

Toyota Prius Voluntary Recall Campaign

Toyota has announced that over 650,000 of its hybrid Prius vehicles will be called in for a voluntary repair program to fix a coolant pump problem which may cause overheatin resulting in decreased engine performance. Over half the cars affected, which were manufactured between 2004 - 2007, are located in the US.  The manufacturer has used a different pump design since 2007,in the prius as well as its other hybrids.The problem isn't a safety issue and there have been no accidents or injuries. Toyota  will be informing all registered owners of the prius of the repeair program in early December, inviting them to visit their local dealership for a complimentary replacement part and repair. the part and labor is expected to cost the company $100 USD per vehicle.

Week - 13 Developping and Managing Products: Toyota Different Inventions of Violin Playing Robot

Toyota makes not only cars, they also make different products. Violin playing Robot is one of the example. It is not a new products of Toyota but it is showing Toyota makes some thing different than the cars.

Week - 13 Developing and Managing Products

Toyota had pioneered a new product development system. Toyota give a outline of how the system worked which are heavy-weight program management with strong team leaders, intensive horizontal communication across departments, and simultaneous engineering knowledge.The whole Toyota methods are the chief engineer, set-based concurrent engineering, the front-loaded development process, leveled process flow, rigorous standardisation of design, process, and engineering skills, etc – is clearly explained along with the philosophy behind the use of each technique.

Toyota Preparing Three Electric cars for 2012 Launch

IQ Electric Car

The Toyota  preparing three electric cars. those are Rav4 EV, IQ EV, and Plug-in version of Prius. Prius Plug-in Hybrids are now being driven daily in the U.S., Europe, and Japan. Commercial, government, and university fleets and individual drivers are putting this advanced Prius through its paces. Toyota is targeting 50,000 unit commercial sales in 2012 of this PHEV with a 14-mile electric range. Other side RAV4 will have an electric range of 80 to 110 miles using 30 to 40 kWh of Panasonic battery cells integrated into a Tesla pack – impressive for an SUV. The body will be built by Toyota in Canada, the drive system by Tesla in California, and the final assembly site has yet to be determined. In 2012, a stylish city car iQ-based EV will also be introduced in the U.S., Japan and Europe. Launch preparations call for road trials in Japan, U.S., and Europe starting in 2011. Launch in China is also being considered, with road trials planned for 2011.

Toyota Unveiled 4-layer All Solid-State Battery

4-layer solid-state battery

 Toyota has unveiled a prototype of its all-solid-state battery in Japan, a laminated cell measuring about 10cm x 10cm. The company is already actively engaged in the development of all-solid-state batteries and lithium-air batteries as next-generation batteries. The benefit of an all-solid-state battery is that in an ideal state, the lithium spreads faster than electrolyte, making it theoretically possible to realize a high output power. It's also worth mentioning that all-solid-state batteries are safer than organic electrolytes, which burn at high temperatures. Toyota has confirmed that the prototype battery can be used at a temperature of 100 degrees Celsius, something that existing lithium-ion rechargeable batteries using electrolytes are unable to do.

Airport Scanner pat down and Fed up

people are decided that November 24 is the day ordinary citizens stand up for their rights, sand up for liberty, and protest the federal government's desire to virtually strip us naked or submit to an "enhanced pat down" that touches people's breasts and genitals in an aggressive manner. you should never have to explain to your children, that remember that no stranger can touch or see your private area, unless it's a government employee, then it's ok. From ABC news said that 50% people are saying that TSL is going to far way and 54% people are opposed by frequent flayers. on the other hand, ABC news post poll 64% people are support and 34% people are opposed it. in my opinion, where is privacy question, and we can not control our privacy that should pat down.

Fig leaves under wear

In the TV. new and online said, you can cover your privacy with fig leaves under wear. Colorado inventor Jeff Buske claims he has the answer: scan-proof underwear. His strategically placed fig-leaf designs on his men's and women's briefs are made of a powdered metal that blocks the scan's rays, he explains. The thin, removable inserts conform to the body's contours, making it difficult to hide anything beneath—and the components don't set off metal detectors. It's not yet clear if the undies will fly with airport security. we will see tomorrow what is going to happen. is the airport scanner stop or we have to wear Fig leaves under wear.

Week - 12 Customer Relationship Management

                                                  
This is add explain you how Toyota take cares their customers and how they build customer relationship with the management. Customer relationship management is the ultimate goal of a new trend in marketing that focuses on understanding customers as individuals instead of as part of a group. Toyota has recalled its best selling models such Camry from market and also has stopped their production in USA and Canada. This has been done because of faulty accelerator pedals. This is an example of true customer relationship, where to give the maximum value to the customer, the existing models  have also been recalled and the customer will get the best fitted pedals. Toyota could have decided to go ahead with corrections with the new cars without bothering for the existing customers. By this Toyota has shown true customer relationship and also shown its care for existing customers. Normally you don't have to worry about customers after two years of selling the cars.

Toyota is Working to make Clear Ridio Channels

 Toyota motor corporation is working with clear channel radio media holdings inc, to make clear radio channel. It will be giving access to hundreds of clear channel radio stations in Toyota vehicles by 2011. Toyota wants their consumers get very good access to radio channel while they driving the Toyota vehicles. The vice president of advanced technology for Toyota motor corporation said,"personalization is important to our customers and delivering heart radio in the vehicles will allow our owners to customize their drive-time experience." It is important to vehicles owner that they could access radio channel and they could listen what they want.

2011 Camry Lease Specials Available at Toyota Dealers

Toyota Camry

 Toyota is giving spacial offer with the new cars. they want to sell more products to the customers. The Toyota is featuring lease specials on the brand new 2011 Toyota Camry.The 2011 Toyota Camry has been  redesigned with three available engines, including a gas-electric hybrid engine and a long list of comfort features and it leased for only $199/month. The 2011 Toyota Camry is available in five trims, the standard trim, then the Hybrid, LE, XL and SE trims. All trims are available at your Toyota dealers.

Week- 11 Integrated Marketing Communications

Toyota  is a very effective company at making quality products. The Toyota company must not only create products that the market needs but also find effective ways to inform consumers about its products.Toyota communicates with the consumer to put add on the TV, Internet, new papers, Magazine and all kinds of medias. Toyota also campaign to send the messes to customers. Toyota Motor company plans to market a new electric vehicle based on its IQ Ultra-compact car in 2012 in Japan. Toyota IQ will be basis of all-electric.Toyota marketing manager in Japan said, it is going to release in the United State. 

Toyota IQ Electric car

  Toyota motor company targets to growing national competition.The design emphasizes maneuverability, environmental friendliness, and maximized interior space. Six specific design factors contribute to IQ's minimal overhangs, forward windscreen location, maximized cabin space and overall compactness.

Week - 10 Product Concepts

The Toyota product offering, the heart of an organization's marketing program, is usually the starting point in creating a marketing mix. Toyota product is consumer products. Toyota generally products four brands. there are Cars, Trucks, Suvs & Van and Hybrids. Toyota is selling seven designs of cars, two kind of trucks, seven kinds of suvs & vans and three kinds of hybrid vehicles. Toyota all products provide exclusive design philosophy and development strategy. Toyota always concern about customers safety and satisfaction in a person or individual. Toyota wants to their customer satisfaction that's why they recall so many cars. 

Week-9 Sales Promotion and Personal Selling

Toyota store sales and promotions

Sales promotion is marketing communication activities which a short-term incentive motivates consumers or members of the distribution channel to purchase a good or service immediately, either by lowering the price or by adding value. Today Sunday October 30th I went to Toyota dealer store at Northern Boulevard Queens and i talk to with them. They said in the Toyota has lots of sales and promotions going on right now. my post picture are explain what is going on the store. They also said that it is good time to buy car.  Toyota is offering their customers  record incentives which included 0% financing, and cash money rebates. The best deal Toyota has to offer right now the Tundra and Corolla. Lexus is also  offering some great deals including 1.9% financing.

This sing is in front of the Toyota store

Week-8 Advertising and Public Relations

Advertising is defined as impersonal,one-way mass communication about a product or organization that is paid for by a marketer. Toyota is advertising all kind of media such as internet, radio, TV. newspapers and magazines. Toyota gives very good message in the adds about their product what they are doing. people can easily understand what Toyota wants to say about the products when they watch the Toyota adds. I put add in  my blog which sent  very clear message to Toyota customers. Toyota expense millions of dollars everyday for their advertising. Also Toyota is very good with the customers relations and safety. Toyota gave recall millions of cars because of the customers safety. Toyota wants to their customers satisfaction about the products. Toyota pay very close attention about customers benefits which customers want using the products. Toyota right now is focusing on the positive experiences about ownership, vehicle quality and safety.
I changed my post.   

Happy 10th birthday Prius

 Toyota is celebrating the 10th birthday of its Prius hybrid with a new limited edition model. the car has new front , rear and side skirts for a more street-sharp, dark 17 inch alloys, tinted windows and black leather upholstery embossed with a 10th anniversary logo.

Toyota & Sanyo team up for Lithium Ion Batteries to make next change in hybrid

On the other hand, Toyota Prius and Lexus hybrid vehicles try to use Lithium Ion batteries in the cars. If it is possible, it will be more sufficient for electric vehicles. also it will be very good news for the new-generation plug in hybrid cars. it will extend electric-power very range. Toyota will eventually buy lithium ion batteries on mass from Japan’s Sanyo Electric Co. Toyota moves away from prime earth EV Energy Co. which has supplied the big T's Nickel-Metal hydride batteries for some time.

Toyota suffers output, sales drop

Toyota worldwide production suffered the first drop in a year. Toyota has been battered by a global recall crisis that has affected more than 10 million vehicles worldwide, last week announced a further recall of 1.5 million vehicles to fix a brake problem. Toyota worldwide sale fall in 1.3 percent and in Toyota city in Tokyo fall 1.4 percent said goggle news.

Week 8 - Advertising and Public Relation continue

This commercial gives clear view to Toyota customer about the safety. Toyota  shows to customer how much cares about the safety. Early we talk about the Toyota recall which they call because of safety problem.

Toyota Recall 740,000 vehicles in U.S.

Toyota is recalling 740,000 vehicles sold in the United States because of potentially unsafe brakes which has a small amount of brake fluid could leak  from the brake master cylinder.

Week - 7 Retailing

Retailing is all the activities directly related to the sale of goods and services to the ultimate consumer for personal, nonbusiness use- has enhanced the quality of our daily lives. Today (Sunday October-17) my friend and I went to a Toyota dealership because my friend wants to buy a Toyota Prius. I thought that this would be a great experience about the Toyota retailing. It is located in 62-10 Northern Boulevard, Woodside, queens. we walk in to the store and I saw two sales person are siting in the desk. They wear Toyota logo shirt. As soon as they see us, they come to us. they greet  us and ask what they could do to help us. My friend ask to see Prius than one person tell us to follow him. we follow him and walk to the car. Salesperson open the car and show us everything about the prius. He answer our all question, we asked about the car. Also I want to see a Toyota Corrola and he show me.
From visiting my Toyota store I can say that:
- The salesperson is very helpful and friendly and he wants to sale car to us.
- The store environment is very nice, clean and wide area but very quite.
- Lots of cars in the store which is looking good. also some poster in the wall about the car add.
- The Toyota logo is three side of the store.
From experience I can say that this store has very good target to sale cars. They are snuggest to buy car and they give us very good price deal too. They have very well marketing effort to the Toyota Motor. 

A Great Toyota Corolla Commercial

Consumer Decision Making

Week - 6 Consumer Decision Making

Japanese auto major, Toyota Motor Corp has said that it will set up technology centers to be able to speed up its decision making after the company faced international embarrassment as it had to recall more than 8 million vehicles from different markets.The car maker will increase the number of centers in North America from one to seven to cater to customers with speed and understand local problems. The company will also set up seven such facilities in Europe, six in China and more in other regions.Toyota is trying to rebuild its reputation as a quality car maker after it announced the recall of its vehicles due to accelerator and braking problems. According to company statement new "Customer First" training centers will be added around the world.Company President Akio Toyoda is heading a global quality committee which held its first meeting today. The company has appointed five chief quality officers; Steve St. Angelo for North America, Didier Leroy for Europe, Masahiro Kato for China, Mitsuhiro Sonoda for the Asia-Pacific region and Hisayuki Inoue and Katsutada Masumoto for the Middle East, Africa and Latin America.Safety executives will work under the chief quality officers and access customer complaints, defects and recalls and will share information with global counterparts. Additional four quality experts from outside the firm will review the world of the quality committee.
Toyoda added that the company is aiming to once again gain the trust of its customers.

Week - 5 Global Marketing

Electric Car

Toyota announced October 1st 2010 Australia will participate in a global trial of plug-in hybrid concept cars based on the petrol-electric Prius.The plug-in hybrid vehicles, equipped with lithium-ion batteries, will be shared with local partners drawn from government and business. Toyota Australia senior executive director sales and marketing David Buttner said five vehicles have been allocated for the local program. Partners would be chosen based on their commitment to the technology, their ability to provide feedback and their geographic area.The program would provide data for Toyota and for users about the benefits and the challenges involved in the electrification of vehicles, including the overall performance of first-generation lithium-ion batteries. The trial will allow Toyota and its end-user partners to gather real-world information to better understand expectations for plug-in technology.The global trial involves approximately 600 cars, which have been allocated to select demonstration cities around the world. The global trial includes Japan, the United States, the UK, European countries including France, along with countries such as Canada and New Zealand. 

In 2010, Toyota cars are suffering with the exchange rates, 35% of the cars sold in America are imported from Japan, and its manufactures in U.S. depend heavily from parts that are import from Japan, This force Toyota to have to sell their vehicles more expensive than other motor companies. To be able to compete, Toyota invests in promotion. The Toyota Camry campaign focus on the “American dream”  to lure consumers to buy a Toyota car and create customer values. 

Irresponsible Corporation: Nestle

Money isn’t everything – or is it? To most corporations, making a profit is goal number one – but some of those companies take it way too far, sacrificing the health of the planet and its inhabitants for a bigger bank balance. Far too many corporations turn a blind eye to the consequences of their destructive, exploitative practices. The worst of them are committing atrocities that go beyond the realm of objectionable into criminal, dumping toxic chemicals without regard to public health and employing child labor. Nestle is environmentally and socially irresponsible.

Blood in your coffee

 

More than 40% of the world’s chocolate comes from Côte d’Ivoire (the Ivory Coast) in Africa, where tens of thousands of children are estimated to be working in dangerous conditions on cocoa farms. Nestle uses cocoa harvested by slave labor and only when Senator Thomas Harkin (D-Iowa) led an investigation and introduced legislation that would require chocolate sold in the US to be labeled “slave-free” did the company act. Nestle promised that by July 2005 they would find a way to certify chocolate as not having been produced by any underage, indentured, trafficked or coerced labor, but since then, they have achieved very little.

Nestle’s bottled water business is also a major cause for concern. Nestle controls one-third of the US market and sells 70 different brand names of bottled water including Arrowhead, Deer Park, Perrier and Poland Spring. The company buys up pristine springs in some of the most beautiful natural spaces in America and builds huge factories on the sites, releasing pollution into the air and drawing enormous amounts of water out of the springs.

And, while the company claims an environmentally friendly ethic, saying it would never harm an aquifer, that’s exactly what they have done in places like Mecosta County, Michigan, damaging the watershed with excessive withdrawals, reaping huge profits and leaving the locals to deal with the consequences.

                                                  

The Marketing Environment

         The Toyota Motor Corporation (TMC) implemented its Fourth Environmental Action Plan in 2010. The plan contains four major themes involving the environment and the corporation's development, design, production, and sales. The five-year plan is directed at the, "arrival of a revitalized recycling-based society. Toyota had previously released its Eco-Vehicle Assessment System (Eco-VAS) which is a systematic life cycle assessment CO2 emissions throughout the life cycle of the vehicle from production to disposal. 2008 marks the ninth year for Toyota's Environmental Activities Grant Program which has been implemented every year since 2000. Themes of the 2008 program consist of "Global Warming Countermeasures" and "Biodiversity Conservation. Toyota vehicles will have on the environment including production, usage, and disposal. The assessment includes, "... fuel efficiency, emissions and noise during vehicle use, the disposal recovery rate, the reduction of substances of environmental concern. 

          The United States EPA has awarded Toyota Motor Engineering & Manufacturing North America, Inc (TEMA) with a ENERGY STAR Sustained Excellence Award in 2007, 2008 and 2009. In 2010, Toyota's corporate average fuel economy (CAFE) fleet average of 27.5 mpg_-US (8.813 L/100 km; 32.05 mpg_-imp) exceeded all other major manufactures selling cars within the United States. 

Country of Orgin

Polo Shirt     made in              China
T-shirt         made in               Bangladesh
Jeans Pant  made in                Mexico
Underwear made in                Cambodia
Socks        made in                 China
Shoes        made in                  China



I worked until 12.00 am and I reached my home 12.40 am then I post this blog. 

Ethics and Social Responsibility

           Toyota Motor Corporation has announced it will continue its teen drivers safety course. Toyota Motor Corporation’s teen driving skills program, called “Toyota Driving Expectations,” has been on the move since 2004. More than 14,000 teens and parents have graduated from the program, which aims at empowering drivers to become safer and more well-rounded.The program emphasizes the dangers of distracted driving. The program will continue at Bass Pro Shops in Foxborough, Mass., Clarksville, Ind., and Ft. Lauderdale, Fla.

          Seeking to contribute toward a prosperous society and its sustainable development, Toyota has been engaged in various social contribution activities worldwide with the goal of becoming “a good corporate citizen.” The Corporate Citizenship Division was established in January 2006 to reinforce social contribution activities and integrate corporate social contribution functions that had been performed by multiple divisions. Toyota focuses on environmental issues, traffic safety, and education on a global basis. In Japan, in addition to these areas, Toyota works to actively promote corporate social contribution activities using its technology and expertise in response to societal needs in areas such as the arts and culture, and achieving a harmonious society.
          Toyota management conducts its business operations with the utmost honesty and integrity. Its business culture, company values and principles often set a higher standard than more compliance with local, national and international laws and regulations.The company is committed to conducting business in a fair way, based on sound ethical guidelines and principles.

Strategic Planning Continued

Toyota Plans 6 New Hybrids for 2012. Toyota also plans to introduce two electric vehicles  in the United States and six hybrid cars worldwide by the end of 2012. Toyota will start selling a plug-in version of its popular Prius hybrid car in the spring of 2012 and a hydrogen fuel-cell vehicle in limited quantities by 2015.  Toyota’s coming electric vehicles are a battery-powered version of the Toyota Rav4 sport utility vehicle developed jointly with Tesla, a small car maker based in California, and a compact car designed for short trips in urban environments. The electric Rav4 will be unveiled at the Los Angeles auto show in November 2010.

Electric vehicle

Strategic Planning

Leadership is a choice we make every day at Toyota. Over the last four decades,we have redefined leadership within our industry by constantly moving the benchmark of quality, corporate responsibility and best practices. With a comprehensive strategy that is firmly rooted in the Toyota principles of continuous improvement and respect for people.The Production System adhered to the Toyota corporate strategy of cutting waste, listing specific advice such as: “Cut down on the distance that things move throughout the plant.” Another example of this advice, representative of Toyota strategic management and its attitude towards its workforce, is: “Utilise the inherent talent of our workers.” Toyota business strategies include the development of hybrid cars. Part of Toyota strategic planning is developing a premium position in hybrids in tune with present consumer values.Seisei Kato of Toyota summed up a further example of the Toyota leadership model by saying: "Never fail to reward merit, but never let a fault go unremarked." Toyota follows:

 1.Understand the customer's needs and wants.

2.Deliver values.

3. Develop a strategy that drives our vision 

4.Execute to that strategy.

A workplace with high morale and job satisfaction is more likely to produce reliable, high-quality products at affordable prices. Toyota has institutionalised many successful workforce practices.Toyota in particular has done so not only in its own plants but also in supplier plants that were experiencing problems. The Toyota Production System transcends physical and cultural barriers; it can be effective in other countries and cultures, if there is a will to implement it and if necessary conditions are fulfilled.

History and mission statement

The frist Toyota car model Al in 1935

The official Toyota history is, like that of most companies, fairly glossy and bare-bones. Sakichi Toyoda, a prolific inventor, created the Toyoda Automatic Loom company based on his groundbreaking designs, one of which was licensed to a British. The first engine was produced in 1934 (the Type A), the first car and truck in 1935 (the Model A1 and G1, respectively), and its second car design in 1936 (the model AA).

Toyota’s fundamental mission is to contribute to people’s lifestyles, society, and the economy through automotive manufacturing. In upholding this mission, we have always focused on the future of the automobile industry when deciding how best to position our company. In this endeavor, Toyota will continue to adhere to its business principles of farsighted management and growth in harmony with the Earth and society. Moreover, we will continue drawing on our insatiable appetite for reform to achieve steady growth as a global company. Only then can we remain in the vanguard of worldwide motorization.

2011 Toyota Corolla