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Sunday, October 10, 2010

Week - 6 Consumer Decision Making

Japanese auto major, Toyota Motor Corp has said that it will set up technology centers to be able to speed up its decision making after the company faced international embarrassment as it had to recall more than 8 million vehicles from different markets.The car maker will increase the number of centers in North America from one to seven to cater to customers with speed and understand local problems. The company will also set up seven such facilities in Europe, six in China and more in other regions.Toyota is trying to rebuild its reputation as a quality car maker after it announced the recall of its vehicles due to accelerator and braking problems. According to company statement new "Customer First" training centers will be added around the world.Company President Akio Toyoda is heading a global quality committee which held its first meeting today. The company has appointed five chief quality officers; Steve St. Angelo for North America, Didier Leroy for Europe, Masahiro Kato for China, Mitsuhiro Sonoda for the Asia-Pacific region and Hisayuki Inoue and Katsutada Masumoto for the Middle East, Africa and Latin America.Safety executives will work under the chief quality officers and access customer complaints, defects and recalls and will share information with global counterparts. Additional four quality experts from outside the firm will review the world of the quality committee.
Toyoda added that the company is aiming to once again gain the trust of its customers.

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