Welcome to my Blog

Welcome to my Blog and Thank You, for visiting my Blog . Feel free to browse, subscribe, or leave a message

Sunday, October 31, 2010

Week-9 Sales Promotion and Personal Selling

Toyota store sales and promotions
Sales promotion is marketing communication activities which a short-term incentive motivates consumers or members of the distribution channel to purchase a good or service immediately, either by lowering the price or by adding value. Today Sunday October 30th I went to Toyota dealer store at Northern Boulevard Queens and i talk to with them. They said in the Toyota has lots of sales and promotions going on right now. my post picture are explain what is going on the store. They also said that it is good time to buy car.  Toyota is offering their customers  record incentives which included 0% financing, and cash money rebates. The best deal Toyota has to offer right now the Tundra and Corolla. Lexus is also  offering some great deals including 1.9% financing.
This sing is in front of the Toyota store

Wednesday, October 27, 2010

Week-8 Advertising and Public Relations



Advertising is defined as impersonal,one-way mass communication about a product or organization that is paid for by a marketer. Toyota is advertising all kind of media such as internet, radio, TV. newspapers and magazines. Toyota gives very good message in the adds about their product what they are doing. people can easily understand what Toyota wants to say about the products when they watch the Toyota adds. I put add in  my blog which sent  very clear message to Toyota customers. Toyota expense millions of dollars everyday for their advertising. Also Toyota is very good with the customers relations and safety. Toyota gave recall millions of cars because of the customers safety. Toyota wants to their customers satisfaction about the products. Toyota pay very close attention about customers benefits which customers want using the products. Toyota right now is focusing on the positive experiences about ownership, vehicle quality and safety.
I changed my post.   

Tuesday, October 26, 2010

Happy 10th birthday Prius


 Toyota is celebrating the 10th birthday of its Prius hybrid with a new limited edition model. the car has new front , rear and side skirts for a more street-sharp, dark 17 inch alloys, tinted windows and black leather upholstery embossed with a 10th anniversary logo.

Monday, October 25, 2010

Toyota & Sanyo team up for Lithium Ion Batteries to make next change in hybrid

On the other hand, Toyota Prius and Lexus hybrid vehicles try to use Lithium Ion batteries in the cars. If it is possible, it will be more sufficient for electric vehicles. also it will be very good news for the new-generation plug in hybrid cars. it will extend electric-power very range. Toyota will eventually buy lithium ion batteries on mass from Japan’s Sanyo Electric Co. Toyota moves away from prime earth EV Energy Co. which has supplied the big T's Nickel-Metal hydride batteries for some time.

Toyota suffers output, sales drop



Toyota worldwide production suffered the first drop in a year. Toyota has been battered by a global recall crisis that has affected more than 10 million vehicles worldwide, last week announced a further recall of 1.5 million vehicles to fix a brake problem. Toyota worldwide sale fall in 1.3 percent and in Toyota city in Tokyo fall 1.4 percent said goggle news.

Week 8 - Advertising and Public Relation continue



This commercial gives clear view to Toyota customer about the safety. Toyota  shows to customer how much cares about the safety. Early we talk about the Toyota recall which they call because of safety problem.

Thursday, October 21, 2010

Toyota Recall 740,000 vehicles in U.S.



Toyota is recalling 740,000 vehicles sold in the United States because of potentially unsafe brakes which has a small amount of brake fluid could leak  from the brake master cylinder.









Sunday, October 17, 2010

Week - 7 Retailing

Retailing is all the activities directly related to the sale of goods and services to the ultimate consumer for personal, nonbusiness use- has enhanced the quality of our daily lives. Today (Sunday October-17) my friend and I went to a Toyota dealership because my friend wants to buy a Toyota Prius. I thought that this would be a great experience about the Toyota retailing. It is located in 62-10 Northern Boulevard, Woodside, queens. we walk in to the store and I saw two sales person are siting in the desk. They wear Toyota logo shirt. As soon as they see us, they come to us. they greet  us and ask what they could do to help us. My friend ask to see Prius than one person tell us to follow him. we follow him and walk to the car. Salesperson open the car and show us everything about the prius. He answer our all question, we asked about the car. Also I want to see a Toyota Corrola and he show me.
From visiting my Toyota store I can say that:
- The salesperson is very helpful and friendly and he wants to sale car to us.
- The store environment is very nice, clean and wide area but very quite.
- Lots of cars in the store which is looking good. also some poster in the wall about the car add.
- The Toyota logo is three side of the store.
From experience I can say that this store has very good target to sale cars. They are snuggest to buy car and they give us very good price deal too. They have very well marketing effort to the Toyota Motor. 

Sunday, October 10, 2010

A Great Toyota Corolla Commercial

Consumer Decision Making

Week - 6 Consumer Decision Making

Japanese auto major, Toyota Motor Corp has said that it will set up technology centers to be able to speed up its decision making after the company faced international embarrassment as it had to recall more than 8 million vehicles from different markets.The car maker will increase the number of centers in North America from one to seven to cater to customers with speed and understand local problems. The company will also set up seven such facilities in Europe, six in China and more in other regions.Toyota is trying to rebuild its reputation as a quality car maker after it announced the recall of its vehicles due to accelerator and braking problems. According to company statement new "Customer First" training centers will be added around the world.Company President Akio Toyoda is heading a global quality committee which held its first meeting today. The company has appointed five chief quality officers; Steve St. Angelo for North America, Didier Leroy for Europe, Masahiro Kato for China, Mitsuhiro Sonoda for the Asia-Pacific region and Hisayuki Inoue and Katsutada Masumoto for the Middle East, Africa and Latin America.Safety executives will work under the chief quality officers and access customer complaints, defects and recalls and will share information with global counterparts. Additional four quality experts from outside the firm will review the world of the quality committee.
Toyoda added that the company is aiming to once again gain the trust of its customers.

Sunday, October 3, 2010

Week - 5 Global Marketing

Electric Car
Toyota announced October 1st 2010 Australia will participate in a global trial of plug-in hybrid concept cars based on the petrol-electric Prius.The plug-in hybrid vehicles, equipped with lithium-ion batteries, will be shared with local partners drawn from government and business. Toyota Australia senior executive director sales and marketing David Buttner said five vehicles have been allocated for the local program. Partners would be chosen based on their commitment to the technology, their ability to provide feedback and their geographic area.The program would provide data for Toyota and for users about the benefits and the challenges involved in the electrification of vehicles, including the overall performance of first-generation lithium-ion batteries. The trial will allow Toyota and its end-user partners to gather real-world information to better understand expectations for plug-in technology.The global trial involves approximately 600 cars, which have been allocated to select demonstration cities around the world. The global trial includes Japan, the United States, the UK, European countries including France, along with countries such as Canada and New Zealand. 
In 2010, Toyota cars are suffering with the exchange rates, 35% of the cars sold in America are imported from Japan, and its manufactures in U.S. depend heavily from parts that are import from Japan, This force Toyota to have to sell their vehicles more expensive than other motor companies. To be able to compete, Toyota invests in promotion. The Toyota Camry campaign focus on the “American dream”  to lure consumers to buy a Toyota car and create customer values.