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Sunday, September 19, 2010

Ethics and Social Responsibility

           Toyota Motor Corporation has announced it will continue its teen drivers safety course. Toyota Motor Corporation’s teen driving skills program, called “Toyota Driving Expectations,” has been on the move since 2004. More than 14,000 teens and parents have graduated from the program, which aims at empowering drivers to become safer and more well-rounded.The program emphasizes the dangers of distracted driving. The program will continue at Bass Pro Shops in Foxborough, Mass., Clarksville, Ind., and Ft. Lauderdale, Fla.


          Seeking to contribute toward a prosperous society and its sustainable development, Toyota has been engaged in various social contribution activities worldwide with the goal of becoming “a good corporate citizen.” The Corporate Citizenship Division was established in January 2006 to reinforce social contribution activities and integrate corporate social contribution functions that had been performed by multiple divisions. Toyota focuses on environmental issues, traffic safety, and education on a global basis. In Japan, in addition to these areas, Toyota works to actively promote corporate social contribution activities using its technology and expertise in response to societal needs in areas such as the arts and culture, and achieving a harmonious society.
          Toyota management conducts its business operations with the utmost honesty and integrity. Its business culture, company values and principles often set a higher standard than more compliance with local, national and international laws and regulations.The company is committed to conducting business in a fair way, based on sound ethical guidelines and principles.

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