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Sunday, September 26, 2010

The Marketing Environment

         The Toyota Motor Corporation (TMC) implemented its Fourth Environmental Action Plan in 2010. The plan contains four major themes involving the environment and the corporation's development, design, production, and sales. The five-year plan is directed at the, "arrival of a revitalized recycling-based society. Toyota had previously released its Eco-Vehicle Assessment System (Eco-VAS) which is a systematic life cycle assessment CO2 emissions throughout the life cycle of the vehicle from production to disposal. 2008 marks the ninth year for Toyota's Environmental Activities Grant Program which has been implemented every year since 2000. Themes of the 2008 program consist of "Global Warming Countermeasures" and "Biodiversity Conservation. Toyota vehicles will have on the environment including production, usage, and disposal. The assessment includes, "... fuel efficiency, emissions and noise during vehicle use, the disposal recovery rate, the reduction of substances of environmental concern. 
          The United States EPA has awarded Toyota Motor Engineering & Manufacturing North America, Inc (TEMA) with a ENERGY STAR Sustained Excellence Award in 2007, 2008 and 2009. In 2010, Toyota's corporate average fuel economy (CAFE) fleet average of 27.5 mpg-US (8.813 L/100 km; 32.05 mpg-imp) exceeded all other major manufactures selling cars within the United States. 








1 comment:

  1. It is a wonderful post. The modern marketing environment is super difficult because there are so many brands competing against each other and the customers also have plenty of options. So if you want to grow your brand’s credibility then you will have to stand out and the only way to do that is by using best marketing methods. We use twitter, insta and facebook ads management services and getting awesome results.

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